Map of Deskland

Documenting chaos

Engaged in meticulously observing objects – their changing locations, their function and movement patterns – I searched for ways of mapping, understanding and displaying mess structures.

This project is the result of a two-year research process. Having elected to study an ordinary piece of piled-up chaos, I set out to analyse the accumulated mess on my student halls desk.

Applying science to the unconsiderable

Although applied to rather insignificant personal effects and various pieces of scrap, my research process ironically relied on obsessive attention to detail, aiming for perfect accuracy in collected data, and keeping a virtually scientific discipline throughout what became a comprehensive archaeological survey.




Documenting chaos

On student halls desk B1D7 at 82 Old Montague street, London, the accumulated notes, artefacts, photos, books and pens were sometimes piled high, often overlapping. The desk site appeared to bear 31 layers, comprising over 180 objects.

At first glance, my Deskland gave the impression of a confused three-dimensional jigsaw. Confronted with such a vast amount of material and information, I had to decide how to document my findings. The project required a precise method of locating, retrieving and classifying each item.



Precision Meets Playfulness

We carried on the Tatami concept through into the Grid Systems that are used throughout the brand. The menus for example are made entirely of different sized blocks that stack and slot together to create a modern interpretation of the traditional Japanese Culture. The menus needed to contain two columns which housed both English and Japanese translations and the grids helped us keep structure and a form to this process.

No Shoes Allowed


The Tatami System

It was important that the overall identity for Cha.ology was heavily influenced by the traditional tea-drinking culture of Japan. We found our inspiration in the Tatami Flooring System. The tatami is a type of mat used as a flooring material in traditional Japanese-style rooms. They are made from a series of blocks that stack and slot together in a grid-like formation. We used this grid as a based for our Brandmark. The words Cha.ology were split and placed inside different shaped tatami blocks which then created a dynamic, interchangeable brandmark that references the environment and interior of the teahouse.


This is a unique website which will require a more modern browser to work!

Please upgrade today!